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TikTok Announces New AI for Personalized Video Feeds

(TikTok’s Latest Innovation: AI-Driven Content Curation)
SAN FRANCISCO, CALIFORNIA – TikTok revealed a major upgrade today. This upgrade uses artificial intelligence to change how users see videos. The goal is simple. It aims to make the “For You” feed even more personal for everyone.
The company explained the new system. It watches how people use the app very closely. It sees what videos users watch. It sees how long they watch them. It sees what they skip. It sees what they like and share. Then, the AI uses all this information instantly. It quickly decides what to show next. This happens faster than before.
TikTok stated this AI helps in a few key ways. First, it finds videos people might really enjoy. This happens even if they don’t follow the creator. Second, it helps new creators get discovered. Their videos can reach the right people faster. Third, it keeps users interested longer. They see more stuff they actually want to watch.
“We built this to make discovery better,” said a TikTok executive. “It’s about understanding what you love before you even know it. We think users will notice the difference. Their feed should feel more relevant.”

(TikTok’s Latest Innovation: AI-Driven Content Curation)
This move comes as other apps also push hard into AI. TikTok wants its feed to feel uniquely personal. The company believes this new AI system sets a new standard. It learns individual tastes faster and more accurately. The update is rolling out globally starting this week. All users will get it soon.