A centuries-old craft is finding new life online. Artisans in China are using short videos to showcase the intricate process of making traditional round fans. Platforms like Douyin and Bilibili have become key tools for sharing this cultural heritage. The trend is drawing attention from younger generations eager to connect with history.
(The Traditional Round Fan Making Process Is Revived Through Short Videos)
The round fan, once a symbol of elegance in ancient China, requires meticulous craftsmanship. Artisans split bamboo into thin strips, shape them into frames, and cover them with silk or paper. Hand-painted designs often feature landscapes, flowers, or calligraphy. Each step demands precision, with a single fan taking days to complete.
Many artisans struggled to keep the tradition alive as demand faded. Short videos changed this. Clips showing the fan-making process have gone viral, racking up millions of views. Followers praise the skill and patience involved. Some creators now boast over 100,000 subscribers, with fans worldwide placing orders.
Local governments are backing the movement. Workshops train young people in fan-making techniques, blending old methods with modern tools. Cultural groups say the videos help preserve history while creating jobs. “This isn’t just about making fans. It’s about passing down a legacy,” says Zhang Xiaoling, a third-generation fan maker from Hangzhou.
Sales have surged. Online stores linked to these videos report a 300% increase in orders over the past year. Buyers range from collectors to brides seeking traditional wedding accessories. Small factories now partner with artisans to scale production without compromising quality.
The trend reflects a broader revival of interest in handmade crafts. Social media users say they appreciate the slow, deliberate nature of fan-making in a fast-paced digital world. Schools are also incorporating the craft into art classes, using online tutorials as guides.
(The Traditional Round Fan Making Process Is Revived Through Short Videos)
Cultural experts highlight the role of technology in saving traditions. Short videos make niche skills accessible to all. They bridge the gap between old and new, proving innovation can protect the past.