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Sony Unveils Smart Swimming Shoes Designed to Boost Performance for Athletes and Enthusiasts. Tokyo, Japan—October 12, 2023. Sony announced today the development of a new product called Smart Swimming Shoes, engineered to improve speed and efficiency for swimmers. The shoes incorporate advanced sensor technology to analyze movement in water. They aim to help users refine their technique and reduce fatigue during training.

(Sony Develops Smart Swimming Shoes)
The Smart Swimming Shoes feature built-in sensors that track real-time data such as kick rhythm, foot angle, and propulsion force. This data is transmitted to a mobile app via Bluetooth. Swimmers can review metrics to identify areas for improvement. Coaches can also use the information to tailor training programs. The app provides visual feedback, highlighting adjustments needed for better performance.
Sony’s engineers focused on creating a balance between technology and practicality. The shoes are made from lightweight materials to avoid slowing swimmers down. They include water-resistant components to ensure durability. Battery life lasts up to 10 hours per charge, suitable for extended sessions. Early prototypes were tested with professional athletes, resulting in positive feedback on accuracy and usability.
A Sony spokesperson stated the product reflects the company’s commitment to innovation in sports tech. “We want to empower athletes with tools that make a real difference. These shoes are a step toward merging tech seamlessly with physical activity.”
The Smart Swimming Shoes are expected to launch globally in the second quarter of 2024. Pricing details remain undisclosed. Sony plans to showcase the product at upcoming sports tech expos. Media inquiries can be directed to Sony’s press team via email at press@sony.com or phone at +81-3-1234-5678.

(Sony Develops Smart Swimming Shoes)
Sony continues exploring ways to integrate smart technology into athletic gear. Recent projects include AI-powered running shoes and motion-tracking swim goggles. The company aims to expand its portfolio of sports-focused innovations in the coming years.