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Samsung Bespoke Air Conditioner Adds Air Purification Function

Posted on Jun 12,2025

Samsung Announces Air Purification Upgrade for Bespoke Air Conditioners. Seoul, South Korea—[Date]—Samsung Electronics today revealed its latest Bespoke Air Conditioner now includes a built-in air purification feature. This upgrade aims to improve indoor air quality while maintaining temperature control. The new model targets households seeking cleaner air and efficient cooling in one device.

(Samsung Bespoke Air Conditioner Adds Air Purification Function)

The air purification function uses a Triple Filter System to capture dust, allergens, and odors. It removes up to 99% of ultrafine particles, including pollutants and common viruses. Samsung says the system works quietly without affecting cooling performance. Users can monitor air quality in real time through a display panel or smartphone app.

Health concerns linked to indoor air pollution drove the innovation. Recent studies show poor ventilation increases exposure to harmful particles. Samsung’s solution combines existing cooling technology with advanced filtration. The company claims this approach saves space and energy compared to using separate devices.

The Bespoke Air Conditioner series allows customization. Buyers choose colors, panel designs, and airflow settings to match room layouts. The new air purification model keeps this flexibility. Installation remains simple for homes and offices.

“We listened to customers who want healthier living spaces without extra appliances,” said James Lee, Vice President of Samsung’s Home Comfort Division. “This upgrade reflects our focus on practical innovation.”

Energy efficiency stays a priority. The updated model meets strict energy standards, cutting power use by up to 30% versus older units. Samsung plans to expand the air purification feature across its AC lineup in 2024.

The new Bespoke Air Conditioner with air purification launches in South Korea this month. It reaches global markets, including Asia, Europe, and North America, by early next year. Pricing varies by region. Details are available on Samsung’s official website.

(Samsung Bespoke Air Conditioner Adds Air Purification Function)

Samsung continues integrating smart home technologies into its appliances. The company aims to simplify daily life through connected, user-friendly devices.