Google has added new AI-powered shopping features to help users find what they want faster and easier. These updates include visual search and personalized product recommendations across Google Shopping and other platforms.
(Google’s AI Shopping Features Include Visual Search and Personalized Recommendations.)
With visual search, people can now snap a photo or upload an image to find similar items available for purchase. This feature uses advanced AI to understand the content of images and match them with relevant products from online stores. It works on mobile devices and desktops, making it simple to shop using just a picture.
Personalized recommendations are also getting smarter. Google’s AI analyzes past searches, browsing history, and shopping behavior to suggest products that fit individual tastes. These suggestions appear in Google Search, Discover, and Gmail, offering timely ideas without being intrusive.
The goal is to make online shopping more intuitive. Instead of typing detailed queries, users can rely on visuals or let the system learn their preferences over time. Both features aim to reduce the time it takes to go from inspiration to purchase.
Retailers benefit too. The updated tools help connect businesses with shoppers who are already interested in similar items. This can lead to better visibility and higher sales without extra advertising costs.
Google says these features are rolling out globally over the coming weeks. They are available to anyone using Google services, with no sign-up required. Privacy remains a priority—users can control what data is used and turn off personalization anytime through their account settings.
(Google’s AI Shopping Features Include Visual Search and Personalized Recommendations.)
These enhancements mark Google’s latest push to blend artificial intelligence with everyday tasks. By focusing on simplicity and relevance, the company hopes to improve how people discover and buy products online.