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Google announced a major expansion to Google Shopping. New tracking features are now available globally. This upgrade aims to improve the online shopping experience. Google Shopping helps people find products from many stores. The new tools give shoppers more control over their purchases.

(Google Expands “Google Shopping” with Tracking)
The key addition is real-time order tracking. Customers can now follow their delivery progress directly within Google Shopping. This includes estimated delivery dates and shipment status updates. Shoppers get notifications about delays or changes. The information comes straight from retailers and shipping companies.
Google says this simplifies the shopping journey. People spend less time searching for tracking details. They see everything in one place. This reduces frustration with missing packages or unclear delivery times. Shoppers feel more informed and confident.
The update also benefits businesses. Stores using Google Merchant Center gain automatic access. No extra setup is needed. Retailers see this as a customer service advantage. Better tracking visibility can lead to higher satisfaction. Happy customers might buy more often.
The tracking works across various devices. It functions on smartphones, tablets, and computers. Google integrated this feature smoothly into the existing Shopping platform. Users find it easy to locate their orders. The interface shows tracking alongside past purchases.
Google emphasized user privacy. Order tracking requires user permission. Data is protected according to Google’s policies. The company stated this expansion reflects its commitment to e-commerce innovation. It builds on previous Shopping updates like price comparisons and reviews.

(Google Expands “Google Shopping” with Tracking)
The changes are live now. All users worldwide can access the new tracking capabilities. Google expects this to make online shopping smoother for everyone. Retailers appreciate the added value without extra work. This move positions Google Shopping as a more complete hub for consumers.