Facebook announced changes to how videos appear in user feeds. The company updated its algorithm for the “News” Feed. This update focuses specifically on video content. Facebook aims to show users more original videos. The platform wants to highlight creators making unique content.
(Facebook Updates Its “News” Feed Algorithm For Videos)
The new system will boost videos made by the original creator. Videos posted directly to Facebook will likely get more reach. Videos reposted or shared from other platforms might be seen less. Facebook believes this encourages creativity. Creators putting effort into unique videos should benefit.
Facebook also wants to promote longer videos. Shorter videos will still appear. But videos that keep viewers watching longer might get a better position. The company thinks users enjoy engaging content. This change could mean more time spent watching videos on Facebook.
Creators making original videos could see their work reach more people. This might help them build bigger audiences. It could also help them make money if they meet Facebook’s requirements. Pages sharing lots of reposted videos might see less visibility. Their content could appear lower in user feeds.
(Facebook Updates Its “News” Feed Algorithm For Videos)
The update started rolling out recently. It affects all Facebook users worldwide. The company regularly adjusts its algorithms. This latest change targets video specifically. Facebook hopes users see more videos they find interesting. The goal is a better experience for people watching videos on the app.