Facebook now tests letting people buy items during live video streams. This new shopping feature is part of the Facebook app. Users watch live videos from brands or creators. They can tap tagged products seen in the stream. They buy these items without leaving the video. The checkout happens inside Facebook.
(Facebook Tests Shopping Through Live Streams)
The test involves a small group of U.S. businesses and creators. Levi Strauss & Co. is one early partner testing the feature. The company sees live streams as a fresh way to connect with shoppers. Levi’s marketing lead stated, “This feels personal. We talk directly to customers. We answer questions live. We show products naturally. It makes buying easier.”
Facebook believes live shopping blends entertainment with buying. Viewers ask questions in real time. Sellers demonstrate products immediately. This interaction could boost sales for businesses. Facebook aims to help partners find new ways to earn money. The platform competes with others offering live commerce.
The feature allows sellers to tag products before or during a broadcast. Viewers tap these tags. Product details and prices appear. They select sizes or colors. They complete the purchase securely. Payment information stored on Facebook makes checkout fast. Users receive order confirmations inside the app.
(Facebook Tests Shopping Through Live Streams)
Facebook plans to gather feedback from this test. The company will monitor user engagement closely. It will also track sales results for partners. Potential expansion depends on this data. No specific timeline exists for a wider launch. Success requires proving value to both shoppers and sellers. Levi’s added, “Early results show promise. People stay engaged longer. They interact more. Sales conversion rates are encouraging.”