Exclusive: TikTok Launches “Project Kaleidoscope” for Wider Content Discovery
(Exclusive: Inside TikTok’s “Project Kaleidoscope” for Diverse Content Discovery)
SAN FRANCISCO, May 26, 2024 – TikTok confirmed today a major internal project. This project aims to transform how users discover videos. The project is called “Project Kaleidoscope.” Its goal is simple. It wants to help users find a much wider variety of content. TikTok wants people to see more than just popular trends.
The company faced criticism recently. Some users felt stuck seeing only a few types of videos. Their feeds showed similar content repeatedly. TikTok engineers designed “Project Kaleidoscope” to fix this. The project uses new recommendation technology. This technology actively searches for diverse content. It looks beyond what users already like or watch.
A TikTok spokesperson explained the change. “People want to explore,” the spokesperson said. “They want fresh ideas. They want different creators. Project Kaleidoscope makes this happen.” The system identifies videos from many sources. It finds content from smaller creators. It finds niche topics. It finds videos from different cultures. Then, it carefully introduces these videos into user feeds.
(Exclusive: Inside TikTok’s “Project Kaleidoscope” for Diverse Content Discovery)
Early tests showed positive results. Users spent more time on the app. They interacted with more types of content. They followed new creators. The project is now rolling out globally. TikTok hopes it creates a richer experience for everyone. The company believes discovery should be exciting. Project Kaleidoscope aims for that excitement.